The global affron (saffron extract) industry is witnessing a surge in demand, fueled by its rising prominence as a clinically backed, natural ingredient in the nutraceutical, cosmetic, and mental wellness sectors. With strong consumer interest in stress relief, mood enhancement, and cognitive performance, Affron has positioned itself as a premium botanical offering with scientifically validated benefits. Major players are investing in R&D to support new delivery formats and expand applications beyond dietary supplements into functional foods and beauty-from-within products. Clean-label demand and plant-based health trends are catalysing Affron's global adoption, particularly in North America, Europe, and Asia-Pacific.
Key Market Findings
Affron is gaining traction due to human clinical studies supporting its effectiveness in reducing anxiety, improving sleep quality, and enhancing mood, especially among adolescents and adults facing mild-to-moderate stress.
The ingredient is moving beyond capsules into innovative applications such as functional beverages, gummies, teas, and nutricosmetic formulations, appealing to lifestyle-focused and wellness-conscious consumers.
The demand for traceable, standardized, and sustainably sourced botanical ingredients is rising. Affron’s patented extraction and traceability process gives it a competitive edge in the clean-label movement.
Companies Covered
Pharmactive, Gencor, Givaudan, DSM-Firmenich, Bioprex Labs, Verdure Sciences, Xi'an Sost Biotech Co., Ltd. and emerging players/startups. (LIST NOT EXHAUSTIVE).
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Coverage:
Global (Market Zones)
Category:
Supplement
Last Updated:
May 2025
SKU:
37